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商品編號： 9-519-017 出版日期： 2018/08/06 作者姓名： Avery, Jill 商品類別： Marketing 商品規格： 24p 再版日期： 2020/10/01 地域： Israel;United States 產業： Consumer services;Marketing industry 個案年度： 2018 - 2018
商品敘述：
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and services to automate other parts of the branding and marketing process. Can algorithms, machine learning, and artificial intelligence help Tailor Brands outperform graphic designers and branding agencies in developing brand identities? And, can Tailor Brands differentiate itself from the many other logo generators popping up in the market?
涵蓋領域：
Advertising;AI and machine learning;Branding;Going public;Marketing strategy;Organizational learning;Service management;Start-ups
相關資料：
, (9-520-103), 22p, by Jill Avery
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